PRODUCTION DESIGNER

Adidas 'Never Follow'
'You be you' Featuring Paul Pogba.

The ad moves away from the usual lionisation of football players, instead encouraging the viewer to create their own style of play. It promotes a limited edition collection of Adidas football boots in red, particularly the Ace 17+ Pure Control worn by Pogba.

DIR - ADAM SMITH
DoP - MARC GOMEZ DEL MORAL
PRODUCTION COMPANY - RSA
PRODUCER - JACOB SWAN-HYAM

2016